CRMs are powerful tools that are essential for managing data across the student and donor lifecycle. However, when used as a texting platform, they fall short and can only provide limited support, functionality, and strategic guidance. They also lag on TCPA compliance and data privacy standards. Hear first-hand from higher ed leaders at Saint Bonaventure University, CalArts, and East Carolina University about how they are boosting their institutions' engagement metrics by integrating their CRM with an engagement platform equipped with two-way texting to build meaningful, personal connections with prospective and current students and alumni. In this webinar, expect to learn:

• How to maximize results with your audience data
• What modern higher ed engagement is and why it matters
• The best technology for two-way texting communications
• The drawbacks of CRM texting features and how to text effectively for higher ed

SPEAKERS

James Coker

Senior Associate Director of Operations, Undergrad
East Carolina University

Jesse Damazo

Previous Director of Enrollment Management Marketing and Communications
California Insitute of the Arts (CalArts)

Chris Scheppner

Associate Director of Admissions
Saint Bonaventure University

Mike Seaman

Client Success Lead
Mongoose