Ecommerce tech stacks are not all created equal. Legacy systems are increasingly expensive for brands and retailers to operate no matter the economic conditions. In inflationary times and downturn, the problem is even more apparent. Join commercetools in this webinar for an overview of determining the real costs of ecommerce infrastructure and its effect on the bottom line, with a look into:

• The components of total cost of ownership (TCO) and what’s required today for cost optimization.
• How flexible, agile front-end and backend solutions enable easier capture of revenue-generating opportunities.
• Real-world use cases of commercetools’ customers that have put these strategies into practice.

SPEAKERS

Jen Jones

Chief Marketing Officer
commercetools

Dan Shim

Senior Director of Product Marketing
commercetools