Creating digital experiences across a portfolio of sites can present a big challenge. It requires thinking about scale in multiple dimensions, from standardizing on a technology toolset and driving adoption of that platform across an organization, to establishing content governance and user experience standards to guide the design and build of many sites.

In this on-demand session, you will hear directly from Princeton University about their major initiative of migrating 1,000 websites and how they were able to scale multi-channel content management and personalization for an optimized users’ engagement.

We explore:

• How organizing content in one system can simplify control and improve access
• How to scale and accelerate organization-wide adoption of a design system
• How to improve digital experience through A/B testing and data activation