As many companies face strict budgets amid economic uncertainty, it’s critical for marketing leaders to optimize the ROI of every channel and campaign. By offering tailored customer experiences and clear, relevant content, marketers will see a direct impact on customer retention and acquisition rates.

In this playbook, explore top strategies for making the most of your email marketing campaigns as well as how to boost customer retention through targeted messaging. These strategies include:

• Using first-party data to improve ROIs
• Controlling the narrative with cross-channel messaging
• Recognizing returning customers and tailoring content as needed