What does loyalty mean in 2022?

How retailers drive consumer loyalty in 2022

Customer loyalty is a holy grail for retailers, especially as high customer acquisition costs make the value of existing shoppers all the more evident. Loyalty programs have traditionally been key to retention, but the strategy of those programs has shifted as retailers move away from store credit cards or introduce paid membership models.

INCLUDED IN THIS TRENDLINE

Bath & Body Works launches nationwide loyalty program, app
Walmart picks Paramount as streaming partner for membership plan
Retail CMO budgets increased in 2022: Gartner

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