Americans sure do love our pets. Nearly 30% of households adopted at least one pet during the pandemic, and more than 90 million families owned a pet in 2021.

Despite our love, the expense of our furry friends can’t be ignored. People with pets spend an average $1,163 on them annually, and veterinary costs more than doubled in the past decade. Businesses can help. Those that offer pet insurance as incentive for loyal shoppers and employees can gain big in today’s pet-centric world. For example:

• Nearly one in five employees considered pet insurance a must-have benefit in 2021
• Employees happy with their benefits are 70% more likely to stay
• Rewarding customers with meaningful incentives helps brands forge strong post-pandemic relationships