A deep understanding of customers and their journeys has always been essential, but it is especially critical now with the decline of third-party cookies, the increased focus on data privacy, and the growing importance of first-party data. Though grocers and brands are collecting vital sales data, critical information is still missing. If brands and grocers each have only pieces of the customer, they will miss the mark on delivering products customers want to buy, and the experiences brands and retailers want to provide. In this insightful playbook from Amperity and Microsoft, we take a look at:
