​ The era of personalization in retail

With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

INCLUDED IN THIS TRENDLINE

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• Stitch Fix to stylists: ‘Take ownership of the disappointment, no matter the role the data played’

• Grocers chase the promise of e-commerce personalization