Many retailers shy away from lease-to-own programs due to misunderstanding. Often confused with buy-now-pay-later (BNPL) options, lease-to-own programs present a unique opportunity to empower your customers to get the products they want when they want them, with transparent lease agreements and convenient payment schedules. It’s a great way to forge brand connections with people across all financial levels and backgrounds—helping you enter the inclusion economy.

This playbook will give you a better understanding of the state of lease-to-own partnerships today. You’ll learn about the five common misconceptions that could be preventing you from embracing a lease-to-own program. By the end of the playbook, you will understand how lease-to-own can help retailers:

• Overcome consumer barriers amid the rapid increase in online shopping 

• Enjoy a seamless experience in customer conversion 

• Increase brand appeal and loyalty among Millennials…and more!