Today, increasing numbers of medical affairs professionals and medical science liaisons are turning to social monitoring tools to help them navigate this new world.

With access to a modern social monitoring or digital listening platform, medical affairs can easily see who the most relevant experts are in their field and what these experts are currently discussing. The tool can enable them to quickly identify conversational trends and patterns so that they can engage the right experts on the right topics at the right time. This playbook will help medical affairs professionals:  

• Develop more effective strategies for identifying, engaging and collaborating with key opinion leaders (KOLs) and digital opinion leaders (DOLs) in this digitally-enabled world 

Understand the reasons medical affairs teams should engage in digital listening 

• Learn how to identify the most authoritative KOLs and DOLs in their therapeutic area